“A man of big ideas…”
“He moved round the country and captivated politicians during his campaign to actualise his aspiration for the presidency… He was full of practical, big ideas which he deployed very well to expand and sustain everything he built.”
“An unusual, highly idealistic approach.”
“I was not surprised about his ‘Big Idea concept’ during his presidential campaign. Sam was that idealistic—an Apostle of Business Unusual who used a completely fresh approach to reshape the national conversation.”
“Through his campaign, Sam Nda-Isaiah dared to confront the cult of mediocrity…”
“His writing effectively transmuted into the ‘BIG IDEAS’ canvassed by his campaign team. He was one of the few presidential aspirants that came with a clear, visual blueprint for the country.”
“I find Sam’s emphasis on the big ideas intriguing…”
“He said, ‘I come to you waving the scroll of BIG IDEAS—big and bold ideas that will move our country into the league of First World nations.’ I welcome the decision to preach the virtues of big ideas; it makes it increasingly hard to regress into the politics of empty promises.”
“They translated a column into a national movement.” “We went into the room with a set of philosophies and left with a unified, design-led campaign. Skill & Sketch captured Sam’s outsider, entrepreneurial energy and scaled it into a visual language that felt entirely new to Nigerian politics.”